When you think of Lady Gaga, what comes to mind first? Her meat dress? Her balloon dress? If you step back and think about it, all these images are related to fashion. We tend to think about her fashion before her music. She has crafted a signature look to cement her brand. Part of her look includes those crazy high platforms that have no heel. Lady Gaga has bought fame to the man behind those unconventional heels, shoe designer Noritaka Tatehana.
For the past 2 years, Tatehana has designed over 20 pairs of heels for Lady Gaga; which has helped him make his work become an icon. The story of how he and Lady Gaga started to collaborate is kind of cool.
Tatehana wanted to modernize the traditional Japanese ‘greta’ shoes that were worn by geishas, he designed his first shoe for his thesis. They were eye catching, pink leather with a reptilian texture. He sent out mass emails to people in the industry and he received 3 replies; a blogger, a journalist and Lady Gaga’s stylist. And the rest is history.
As for the future, Tatehana hopes to expand his brand to clothing, accessories and hopes to raise the profile of his Japanese heritage around the world.
Reference: Korean Herald
Gaga usually dresses up in things which people wouldn't see their own selves in. This is probably why her music isn't played that much as in store music since people would definitely associate the music with the singer who wears such weird clothes and accessories.
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